Why Poet Robert Frost Was Also a Brilliant Marketing Expert
The Road Not Taken, by American poet Robert Frost: Two roads diverged in a wood, and I— I took the one less traveled by, And that has made all the difference. At church Sunday listening to our priest’s sermon, he used an analogy from American poet Robert Frost’s “The Road [...]
What I’ve Learned in 3 Years as a Business Owner
Twenty-seven years in corporate America working at such household brand name companies like GE, Whirlpool, Philips, and Oster provided a great backdrop for my career as a small business owner. But even today, as I celebrate my third year as an entrepreneur, not only do I feel grateful for having [...]
‘Bility Number 4 – Profitability
As a kid growing up in the Midwest I remember seeing t-shirts that said "life begins at forty". Today, with all we know about fitness and foods, the folks who were wearing those t-shirts have likely updated them to now read "life begins at sixty" and probably even look better [...]
‘Bility Number 3 – Sustainability
We are in the middle of my blog series describing the five items critical to a company’s potential for real growth – which I have playfully punned as the “’Bilities.” In the last blog, I talked about Replicability - you can read all about that here. The third ’bility has [...]
‘Bility Number 2 – Replicability
Your business model ultimately determines how your company will profit from the products you make or the services you provide, outlines the mechanics of how you will be paid, and how much money your company will make in a given period. It also sets the stage for five items critical [...]
‘Bility Number 1 – Scalability
Your business model ultimately determines how your company will profit from the products you make or the services you provide, outlines the mechanics of how you will be paid, and how much money your company will make in a given period. It also sets the stage for five items critical [...]
What Robert Frost’s Poetry and Factors Have in Common
What do Factors have in common with famous American poet Robert Frost? Well actually, quite a bit – and I’ll explain what I mean in my comments below. The phrase “Good fences make good neighbors” comes from the Robert Frost’s “Mending Wall,” published in 1914 and deals with the sometimes-arbitrary [...]
6 Questions You Need to Ask Yourself Before Starting a Business
Thinking about starting your own business, or know someone who has? Well, before you quit your day job, let’s go through a few things that you should know before you effectively pull the plug on your current gig and go solo, as an entrepreneur or business owner. This may sound [...]
Money Can’t Buy Me Love – Is It Time To Fire Your Customer?
In today’s world of business, it’s no longer that “the Customer comes first”, but also that you’re really only as good as the Customers you purportedly are putting in first place. That said, sooner or later you or your small business will be in the position where you’re faced with [...]
Reason No 3 – COD Cash on Delivery
Reason #3: C.O.D. – Cash on Delivery We’ve already discussed Fuel Advances and Fuel Cards, and today’s topic, the 3rd of the “5 reasons why Factoring is so important to Truckers” and Trucking as an industry, relates to getting paid and that’s why I refer to it as “C.O.D. or [...]
Reason No 4 – Collections
Reason #4: Collections – leave the heavy lifting to us. In life, there are things we like to do, and some things we don’t, and business is no different. Probably what made your business successful today is a focus or talent in one particular area, but as a small business [...]
Reason No 5 – Credit Checks
Reason #5 - Credit checks and vetting help ensure everyone gets paid The 5th and last of the “5 Reasons Why Factoring is So Important to Truckers” relates to Credit Checks and the vetting Factoring companies perform to do our best to ensure everyone gets paid on time and in [...]